Creative Quotations from . . .
David Ogilvy
(1911-1999) born on Jun 23
US advertising executive. "He founded Ogilvy & Mather advertising agency and created the Hathaway "eyepatch" man."
 
   
F
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

R
The best ideas come as jokes. Make your thinking as funny as possible.
A
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
N
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
K
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."


Published Sources for the above Quotations:
F: "In "Quotable Business," ed. Louis E. Boone, 1992."
R: "In "The Speaker's Electronic Reference Collection," AApex Software, 1994."
A: ""Ogilvy on Advertising.""
N: "In "The Manager's Book of Quotations," by Lewis D. Eigen and Jonathan P. Siegel, 1989."
K: "In "The Executives Quotation Book," ed. by James Charlton, 1993."



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